Solution Spotlight: Building trust with PosTransfer

31.07.2019 - Acknowledging the role of postal operators in fostering financial inclusion and reducing poverty, the UPU introduced the PosTransfer trademark for postal payment services in 2015 as a means to build trust, particularly among migrant workers seeking reliable and affordable remittance services to send money home to their families.

PosTransfer also aims to increase the profile of designated operators in the competitive market of electronic money transfers.

This revitalized postal trademark is now registered in over 110 countries and is based on real-time technology and high-quality standards thanks to an interconnection platform that links postal operators to the UPU’s International Financial System – a software application designed for the real-time exchange of international electronic postal money orders.

Once deployed by the operator, the technology behind the PosTransfer brand enables customers to benefit from a highly innovative money transfer service, with a favourable pricing mechanism. Furthermore, its adoption facilitates multilateral agreements with other operators using the trademark, speeding up the process of increasing the brand’s geographical coverage.

Adopting PosTransfer means Posts have to comply with agreed quality of service standards, requiring them to deliver money orders within a guaranteed period of time – a draw factor for clients who want to know their money will arrive when their family needs it.

Using PosTransfer also gives operators access to compelling advertising campaign materials to draw customers to the service. Recently the UPU finalized the work on this set of promotional tools, which includes slogans, flyers, posters, roll-up displays, merchandising materials, a PosTransfer animated logo and online ads.

Nine countries – Armenia, Belarus, Cambodia, Côte d’Ivoire, Djibouti, France, Iran, Madagascar and Morocco – are currently in the final stage of adopting the PosTransfer trademark in their operations, based on a regional approach. The network has now established coverage across the Commonwealth of Independent States and Eastern Europe, Africa, and the Middle East, and it continues to grow.

If you would like to learn more about PosTransfer, please contact Sergey Dukelskiy, Financial Services and Financial Inclusion Coordinator, at sergey.dukelskiy[at]upu.int.

 

This article first appeared in the Summer 2019 issue of UPU’s Union Postale magazine. Subscribe now to be the first to receive content like this.

 

Financial services
 

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  1. Dirk at 19.01.2016
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